Tokens are variables that replace their value dynamically while the campaign is running. Tokens have a predefined way to use. IVR applications, SMS messages, and Email templates allow you to enter or select tokens.
Custom tokens are powerful weapons of the ICTBroadcast automated phone call systems. It is a piece of code that is inserted into voice messages by using text to speech (TTS), SMS messages, Email messages, and interactive voice response (IVR) campaigns. Tokens are available in predefined variables.
By using custom tokens in a campaign you can increase the engagement and satisfaction level of your client. Custom tokens provide personalized communication. It builds strong relationships with your client. By acknowledging communication from the client in a tailored manner not only does the client’s confidence in your company increases, but also there are more opportunities to provide information about your products or services.
Custom tokens help you to generate a confirmation message for successful subscriptions, as part of a marketing campaign or to acknowledge receipt of data from your customers. Custom tokens function by creating a tailored message specific to your client or customer. It increases the company’s overall marketing effectiveness.
Personalized communication, increase interaction with clients and can lead to greater conversion rates. By offering a tailored service that is personalized to each visitor to your site the rate of conversion to a paying client or customer significantly increases.
Custom tokens make your offer more to the client by using his or her name. If only you add a client’s first or last name in your campaign, it increases the chance of engagement.