In ICTBroadcast, user can customize message for SMS and Email campaigns. ICTBroadcast user can use following tokens in their message
Following tokens are available for each type of campaign:

and email campaign have following additional tokens

How to use tokens in Email Campaign
1. Create contact group from "Contacts" menu and add contacts into that newly created group.
2. Create an Email template from "Messages" menu.
3. Now user can create Email campaign with contact group and email template created above.

While creating Email template, user can use above mentioned token variables to send a custom message to each contact / prospect. For example:

"Hi [contact:first_name] [contact:last_name] this if a notification message from Company/Bank to inform you that your current balance is [contact:custom1] "

In above example, values of [contact:first_name], [contact:last_name], [contact:custom1] will be replaced at their places. Similarly, you can use any of the above mentioned token variables.

Related Links:
Interactive email marketing through ICTBroadcast
How to create Email Templates for Email Campaign