Email blast or bulk email is a method of marketing to promote business products and services. It is a good method of marketing because it reaches a large audience with speed. For email blasting required special software which has the ability to blast thousand of emails at a time it takes the address from the email list and automatically sends an email at given emails. ICTBroadcast is one of the best email blasting software solutions.
Reason To Use Email Blast For Marketing
Build credibility
Email is a good method of credibility building. Through email blasting, you can build credibility among business people by sharing information about your company’s news announcements and features.
Strengthen relationships
For building strong relationships with your valuable client it is important to use an effective communication tool that provides ease in both ways of communication. If you have a large list of clients and you want to keep in touch with this client then email blasting is the best way to strengthen your relationship.
Look professional
Another reason for using email marketing is messages written in email can design comprehensively. You have the freedom email to customize your content and use different colors to look like professional. You can also insert the company logo in the email message.
Attract new clients
Bulk email marketing not only allows you to connect with the people which are on your email list however you can share newsletters and announcements on your own social networks to attract new clients.
Benefits Of Using Email Blast For Marketing
Low cost
One of the main benefits of bulk email marketing is, it is cheap compare to other marketing channels. You need to just invest in software that supported email blasting and automatically sends an email. ICTBroadcast is a good cheap software it provides bulk email blasting features.
Segmentation
Through email marketing, you can focus on your target audience which interested in your brand. You can send emails only that subscribers who meet your specific criteria. Email segmentation is also a good way for companies who want to gain information about their subscribers.
Easy To Track
Another benefit of blast email you can analyze bounce messages, un-subscribers, click-through. It is a good technique to measure the open rate and get a positive and negative response. Finally, you can correlate sales with marketing. Email also provides opt-in and opt-out features. People which are interested in your company give you an email. And people which are not interested use the opt-out or unsubscribe option.
Interactive
Email marketing is a good solution to run interactive marketing campaigns. Email allows you to send audio, video, graphics, games, and quizzes to your target clients. ICTBroadcast provides a personalized interactive email solution. It allows you to customize your message by using different token variables.