ICTBroadcast is in one marketing software solution. It is suitable for individual, small, medium, and large types of organizations. It enables individuals and organizations to utilize personalized communication by using strong custom tokens in the campaign. ICTBroadcast’s custom token tailored marketing campaigns and boost engagement by providing personalized communications. By using custom tokens in a campaign you can increase the engagement and satisfaction level of your client.
Custom tokens are powerful weapons of the ICTBroadcast automated phone call system. It is a piece of code that inserts into voice messages by using text to speech (TTS), SMS messages, Email messages, and interactive voice response (IVR) campaigns. Tokens are available in predefined variables. Numbers of tokens you can use in one campaign to personalize your message.
Benefits of Using Custom Token In your Marketing Campaign
Custom tokens provide personalized communication. It builds strong relationships with your client. By acknowledging communication from the client in a tailored manner not only does client confidence in your company increase but also there are more opportunities to provide information about your products or services.
Custom tokens help you to generate a confirmation message for successful subscriptions, as part of a marketing campaign or to acknowledge receipt of data from your customers. Custom tokens function by creating a tailored message specific to your client or customer. It increases the company’s overall marketing effectiveness.
Personalized communication, increase interaction with clients and can lead to greater conversion rates. By offering a tailored service that is personalized to each visitor to your site the rate of conversion to a paying client or customer significantly increases. Furthermore, the retention of existing clients or customers can benefit.
Custom tokens make your offers more relevant and meaningful to the prospect by engaging with his or her name. If you only add a client’s first name or last in your campaign, it increases the chance of engagement.
Tokens are variables that replace their value dynamically while the campaign is running. Tokens have a predefined way to use. interactive voice response (IVR) applications, SMS messages, and Email templates allow you to enter or select tokens. Learn more about ICTBroadcast
ICTBroadcast has a specific pattern for using tokens which are described below:
Whenever the above pattern is used, it means the first name of the contact will be replaced at this place. Similarly, you can use [contact:last_name], [contact:custom1], [contact:custom2], [contact:email] etc. You can play a custom message for each recipient using custom variables and tokens. Custom Tokens are supported in SMS messages, Email templates, and interactive voice response (IVR) Applications like TTS, Say Alpha, Say Date, Say Time, Say Number and Say Digit.
How it works
You can use Custom Tokens in many useful ways. Following are some of the links explaining how to use these custom tokens in ICTBroadcast.
1. Creating personalized email templates using custom tokens
2. Creating personalized SMS messages using custom tokens
3. Interactive email marketing through ICTBroadcast
All of the above and many more features and benefits you can get by adding ICTBroadcast to your marketing campaign. It provides your customer an excellent personalized communication experience by using custom tokens in different campaigns. For more features explore this link.